Every entrepreneur faces the brutal question: Is my struggling idea worth saving, or should I cut my losses and pivot? Five entrepreneurs who’ve faced this crossroads share their decision-making processes, successes, and failures in making the hardest call in business.
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Failed SaaS founder

Failed SaaS founder

Failed SaaS founder

Failed SaaS founder

Failed SaaS founder

Failed SaaS founder
Team Pivot (Elena, James, Tom): “Cut losses early, fail fast, preserve resources for better opportunities” vs.
Team Persevere (Priya, Lisa): “Success requires pushing through the valley of despair, most quit right before breakthrough
James: “Priya, you’re describing survivorship bias. For every story like yours, there are hundreds who burned through savings and relationships chasing a dead dream.”
Priya: “But James, your ‘fail fast’ mentality is exactly why most innovations never reach their potential. Real breakthroughs require unreasonable persistence.”
Tom’s Framework: The “12-Month Rule” – Give every pivot 12 months of focused execution before considering another change, but set specific metrics upfront that trigger automatic reevaluation.
The PIVOT Assessment Tool:
Post-episode, the UniPlus community submitted 47 businesses using the PIVOT framework, with 12 entrepreneurs ultimately making changes based on the discussion.
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